The journey · 2015 to today
Eleven years.
One direction.
The moments I shared along the way, from my first post to this week. Keep scrolling.
Begin
Ayoub Alfawaz · Since 2015
Beyond an address.
A way of life.
Director of Sales at Hero Real Estate. Eleven years of UAE real estate, told as you scroll.
Scroll the journey
A home is more than where you live. It is how you want to live.
Originally from Syria · Abu Dhabi based · Working across all seven emirates
Where the story
is set.
Saadiyat Island, Abu Dhabi. The city I have called home through every chapter that follows.
Eleven years.
2015
The beginning.
Originally from Syria, I stepped into real estate in 2015. The same year I shared my very first photo. Everything since has been built one conversation at a time.
2018to 2020
Abu Dhabi becomes home.
Etihad Towers, Yas, Al Reem, the mangroves. The city I now know street by street.
“In life, as in chess, the long view always wins.”Al Reem Island · September 2020
2021
A new chapter.
“New chapter about to begin. Stay positive.”May 2021
2022
Building with Aldar.
A client's first investment in Abu Dhabi. The Saadiyat Grove launch. And in December, our agency was named top broker with Aldar Properties.
See the post ↗
2023
Clients first.
Recognised in January, then on stage at the Aldar Honours Awards in July.
“If you love what you do and always put your clients first, success will be yours.”Yas Bay · March 2023
2024
The wider market.
Meydan with MAG. Back at the Aldar Honours Awards in Dubai. The first day of ACRES, with the country's leading developers under one roof.
2025
New horizons.
Al Maryah Island and The St. Regis Residences. Ras El Hekma on Egypt's Mediterranean coast. December at the Zayed National Museum.
2026
Today.
Director of Sales at Hero Real Estate. The Manchester City Yas Residences launch by Ohana, the Abu Dhabi 2025 market report, and a series on all seven emirates.
What comes next
The next chapter
is yours.
Tell me how you want to live, and we will find where.
Let's talk property
In my wordsFrom my Instagram captions
“To be successful in real estate, you must always put the interests of your clients first.”
لكي تكون ناجحا في مجال العقارات، يجب أن تضع دائما مصالح عملائك في المقام الأول
January 2023“Success has no secrets. It has a system: learn, apply, correct, continue.”
النجاح ليس له أسرار لكن لديه نظام: التعلم، التطبيق، التصحيح، الاستمرارية
November 2022“Choosing an experienced, trustworthy advisor is the most important tool for a successful investment.”
اختيار مستشار ذي ثقة وخبرة هو أهم الأدوات للحصول على استثمار عقاري ناجح
August 2022
At a glance
Eleven years.
Seven emirates.
0111yrsIn UAE real estate
Since 2015. Today Director of Sales at Hero Real Estate.
027Emirates
From Abu Dhabi to Fujairah, established districts to new waterfront communities.
034Abu Dhabi islands
Saadiyat, Yas, Al Reem and Hudayriyat, known street by street.
042Languages
English and Arabic, at every step of your move.
Seven emirates · one story each
The UAE is more
than towers.
My September series on Instagram: seven emirates, each with its own story. Wherever your next move takes you, I help you see how it fits your goals.
Abu DhabiDubaiSharjahAjmanRas Al KhaimahUmm Al QuwainFujairah
01 / 07
Artwork from @ayoubalfawaz · September 2026
Abu Dhabi, island by island
Different islands.
Different possibilities.
Photo: Florian Kriechbaumer, CC BY-SA 4.001Coast & culture
Saadiyat Island
A coastal setting with a cultural soul.
What it has
- Louvre Abu Dhabi and the Zayed National Museum
- The Abrahamic Family House and the Natural History Museum
- Saadiyat Beach, where hawksbill turtles nest
What is coming
- Guggenheim Abu Dhabi, designed by Frank Gehry
- New beachfront and cultural district homes
Photo: Floness, CC BY-SA 4.002Energy & escape
Yas Island
An island with a lively outlook.
What it has
- Yas Marina Circuit, home of the Abu Dhabi Grand Prix
- Ferrari World, Warner Bros. World, Yas Waterworld and SeaWorld
- Yas Mall and Etihad Arena
What is coming
- Disneyland Abu Dhabi and Sphere Abu Dhabi
- A Harry Potter attraction and Topgolf Abu Dhabi
Gate Towers and Sky Tower, Al Reem Island03City & waterfront
Al Reem Island
Urban living, close to the water.
What it has
- Reem Central Park and Reem Mall
- Waterfront towers minutes from downtown
- Bridges to Al Maryah Island and ADGM
What is coming
- New towers and communities still rising across the island
Photo: Slywire, CC BY-SA 4.004Island & horizon
Hudayriyat Island
A new perspective on island living.
What it has
- Surf Abu Dhabi and its wave pool
- Marsana waterfront dining and Hudayriyat Beach
- Cycling tracks and Circuit X adventure park
What is coming
- Velodrome Abu Dhabi, a world class cycling landmark
- New residential communities by Modon
Also Al Raha Beach, Al Shamkha and beyond. Message me on WhatsApp about any of them.
On Instagram
A closer look.
A personal view.
Ayoub Alfawaz@ayoubalfawaz · Follow ↗
Questions, answered
Before we
talk.
The questions people ask me most about buying and investing in Abu Dhabi.
Who is Ayoub Alfawaz?
Ayoub Alfawaz is Director of Sales at Hero Real Estate in Abu Dhabi. Originally from Syria, he has worked in UAE real estate since 2015 and advises buyers, sellers and investors in English and Arabic.
Which areas does Ayoub cover?
All seven emirates. In Abu Dhabi he focuses on Saadiyat Island, Yas Island, Al Reem Island and Hudayriyat Island, as well as Al Raha Beach and Al Shamkha.
Can foreigners buy property in Abu Dhabi?
Yes. Non UAE nationals can buy freehold property in Abu Dhabi's designated investment zones, which include Saadiyat, Yas, Al Reem and Hudayriyat islands. Ayoub walks you through the options and the process.
Does Ayoub handle off plan and ready properties?
Yes. He works on new off plan launches and on ready homes, for buying, selling and investing, from the first conversation to handover.
Which Abu Dhabi island suits me best?
Saadiyat for beaches and culture, Yas for entertainment and events, Al Reem for city living on the water, and Hudayriyat for sport, surf and open space. Tell Ayoub how you want to live and he will narrow it down.
Is Ayoub a licensed broker?
Yes. Broker licence BLN 20240000385277, advertiser permit MF-01-6381697.
How do I get in touch?
Message Ayoub on WhatsApp or call +971 56 120 8001. He replies in English or Arabic.
It starts with a conversation
Where do you see
yourself next?
Tell me what you are looking for. Message me on WhatsApp or call me to discuss your next property move.
+971 56 120 8001- Position
- Director of Sales
- Brokerage
- Hero Real Estate
- Broker licence
- BLN 20240000385277
- Advertiser permit
- MF-01-6381697
